Tuesday, March 22, 2011

“Where are you taking me?!” “Into the Twittersphere!”

I recently found this very funny video about Twitter. It explains what Twitter is and how it works.

So, please watch it and learn more about Twitter! Also, learn what happens when you realize that all the hundreds of people you follow, aren’t really your friends… have fun!

Saturday, March 19, 2011

NL DOET: volunteer promotion

NL DOET (translated as ‘Holland Acts’) is a combination of the Oranje Fonds and thousands of organizations across the country. They motivate everyone to be a volunteer on March 18 and 19th 2011.

I first noticed the advertisements at train stations, picturing (for example) divers playing cards with elderly in nursing homes. Obviously, it were the pictures that drew my attention as I was wondering why these people were doing this. So, I did some research on the internet.

I found that NL DOET is all over the internet: News items, photos, videos and even tweets! However, that is not very surprising as NL DOET is simply another organization that uses social media to reach people and make them act. It is, therefore, fascinating how many people actually do voluntary work as it is not very popular.

So again, NL DOET is a great example of how social media (in this case, Twitter), can unite people to do something good for society. Of course social media also has disadvantages, which I will surely post something about in the next weeks, but for now it is great to look at the bright side of Twitter.

If you want to see photos and videos of volunteer work people have done (or are doing, since it is still March 19th) or just the Twitterpage, check the following links:

Photos http://www.flickr.com/photos/nldoet/
Videos http://www.youtube.com/user/oranjefondsnl#g/a
Twitter http://twitter.com/#!/NLDOET
#NLdoet (also Twitter) http://twitter.com/#!/search/%23NLdoet

Sunday, March 13, 2011

How the RedCross supports Japan

On Friday March 11th, the north-east of Japan was hit by a series of earthquakes. As a result, a tsunami was formed that killed over more than thousand people.

Even though I only follow about 25 people on Twitter, I immediately noticed some tweets about Japan. These tweets consisted the question to retweet or send a text message and (for example) 10 Dollars would be donated to Japan.

I believe this to be a fantastic example of good things Twitter can do! The initiative was taken by RedCross (http://bit.ly/ePZd2e). The benefits of using social media to raise money is firstly the amount of people reached. Secondly, it is much easier than to fill in an application to donate money. Just retweet and you practically donated 1 Dollar! Imagine if every Twitter user would do this...

Here are the tweets, of you haven’t got them, please retweet them now!

Red Cross
Text REDCROSS to 90999 to donate 10 Dollars to @redcross for Japan

Will donate $1 to redcross.org for every person who RT this MSG #japan #prayforjapan #tsunami or text REDCROSS 90999 $10

Twibbon
Support #japan , add a #twibbon now! – http://twb.ly/1AIDHs - Create one here – http://twb.ly/f02AU3

Tuesday, March 1, 2011

The effects of Twitter

Who knew that Twitter could have such destructive effects on people who tweeted certain messages. Recently I’ve been following these incidents, but it actually started before that. Here are three examples of people who posted a tweet because they felt like it, but afterwards found themselves regretting for what they have done. Or at least some regret it…

1. Police chief (districtschef) Gerda Dijksman

Police chief Gerda Dijksman of the Zuidwest-Drenthe policeforce in the Netherlands has been relieved of her function due to a posted tweet. After two people died in a house (in Meppel), Dijksman tweeted that “it is probably domestic violence”. However, a little while later it appeared that the two people died of carbon monoxide poisoning. Fascinatingly, Dijksman already got warned once before about a PVV-tweet. Dijksman claims she understands her punishment and she apologized to the family of the deceased.

2. TROS and Cornald Maas

The TROS (broadcasting channel in the Netherlands) decided to immediately end their cooperation with Cornald Maas. The cooperation was based on the National Song Festival and the Eurovision Song Festival. This happened because of the following tweet: “The Netherlands has funny export products: Sieneke, Joran van der Sloot and the PVV”. However, this time Maas was surprised himself that the TROS decided to end the cooperation. He claims that his remark, which was tweeted a day after the Tweede Kamer elections, was supposed to be ironic. In addition, he claims that Sieneke, Joran van der Sloot and the PVV were worldwide news items at that time. However, the TROS sticks to their decision and therefore we will not be seeing Cornald Maas in the National Song Festival and the Eurovision Song Festival again.

3. RTV Midden Brabant and Sebastian Wolf

Regional broadcasting channel RTV Midden Brabant (again, in the Netherlands) fired Sebastion Wolf, a programmer, because of a tweet. He tweeted about a certain confidential choice the broadcasting company had to make. Apparently Wolf has been warned before about “recent communication about RTV Brabant to the public”. This statement was taken from Wolfs’ Hyvesprofile. In addition, he also questioned the professional image of RTV Brabant on MSN. A spokeswoman claims that it’s just a logical step. There is no room for someone who discredits the broadcasting company.

And these are just a handful of examples. My advice is to just watch what you tweet, because somethings should not be said! Or at least think about what you tweet. Professionally, this is even more important because you also represent the company. As to what I think, some people deserve to be punished, especially when they have been warned before. Do not underestimate the power of Twitter…