3 best free Twitter analyze tools a company (and you!) should know

“Twitter is a microblogging tool which is widely used by companies such as Dell, NYT and Google”.

WOW! I had no idea! I always thought Twitter was this simple online tool on which every person with internet (and an account of course) could post insignificant and, quite frankly, uninteresting posts. Apparently people, this is NOT the case! Last week I learned that. To share my newly gathered knowledge, I will elaborate on the ‘return’ aspect of Twitter for companies.

Analyze Twitter
So, as I stated before many companies use Twitter to communicate. It’s really a direct and easy way to get to know the target group. However, I am really interested in the return aspect of Twitter:

How can companies manage the effects of their Twitter account and things that are begin said about their products/account?

Fortunately, very smart people developed tools for this. I will name some of these tools, which I think are the best and which are free. As another person smartly stated: You probably need to use more than one tool to get a really good insight into your Twitter account. Here it goes:

1. Twitalyzer
(three most popular reports are free)

Slogan:
“Twitalyzer knows who is in your social network and we know where they live, allowing you to be more targeted in your outreach efforts.”

First off, the website looks quite professional and understandable. You can enter your (or a) Twitter username and the website generates an output. Some results are impact score (combination of aspects such as number of followers and relative frequency at which the user posts updates), influencer type (categorization of certain types, such as social butterfly: are very active within their individual networks) and hashtags (most commonly used hashtags). Personally I think that Twitalyzer is a good tool to use as it generated about nearly everything you want to know about your account. Twitalyzer is not necessary for companies. Perhaps that’s why they let people pay since January, because many companies use it. To sum up, very interesting and useful tool!

2. Trendistic
Slogan
“See trends in Twitter”

And that’s exactly what it does. Trendistic lets you fill in a name, word or whatever and generates an output. This output consists of tweets containing the word (or name, etc.), name of the Twitterer (yes, that’s actually a word) and the time of the tweet. Finally, you are able to select a specific time period. Pretty nifty, huh? It’s a very useful tool for a company to check what people say about the company or your product.

3. TweetEffect
Slogan
“Find out which of your Twitter update made people follow or leave you.”

Again, it’s as simple as that. You enter the username of your Twitteracount and the website generates how many updates you had, how many followers you lost, how many new followers you’ve gained, the overall loss and gain and finally your overall loss or gain by comparing your overall loss and gain. Besides that, the frequency of follower changes is shown and finally (very important) which tweets got you losing or gaining followers. This tool is useful for companies because they can orient themselves on what sort of tweets and updates about certain products/services their followers like or dislike.

By using these tools, I think a company is able to efficiently and effectively check what’s revolving around their Twitteraccount and tweets. In addition, they can alter their tweets, language, etc. to their target group. Finally, a company might even alter products or their services to increase the satisfaction of their customers. Oh yeah, it’s cheap too ;)