Verify: Act on data, not intuition

I found this awesome tool, and I thought I should write a blog about it.

The tool I’m talking about is ‘Verify’ and it’s an online tool. You’re probably wondering what it does. Well, Verify is “the fastest way to collect and analyze user feedback on screens and mockups. See where people click, what they remember, or how they feel.” Unfortunately I can’t post screenshots of tests because the designs are (but that’s just a guess ;)) licensed.

Verify goes both ways, you can participate as a guest or actually upload your stuff:

Member
As a member, you can upload your designs and let people judge them. For example, you can upload two versions of a website and ask people which one they like most. Or you could upload two logo’s and do the exact same thing. Or you could ask people to take a look at a design and afterwards ask them what they remember, etc. As you might have guessed, the amount of options are huge! This is particularly interesting for companies who want a quick answers to design issues. In addition, some members ask people to comment on why you chose that design or some demographical information. This can be useful for future developments in the company. For example, information about customers.

Guest
As a guest, you can participate in any of the uploads of members. In this case you are the one that drag & drops items across a page, give feedback on designs, choose designs, etc. Again there are many options! The most fun thing as a guest is that you do not have to register (big plus!) to participate. In addition, some test are just fun! This one, for example:

You take a look at a design an afterwards you state how you felt when you saw the design. Awesome, isn’t it? I mean, I like giving feedback on designs so this is perfect for anyone who like to do that also. In addition, you’re really helping the members who uploaded the designs!

Somehow Verify reminds me of Usabilla. Usabilla is also an online tool where members can upload designs and let people judge them. However, Usabilla is actually focused on the usability of designs so that’s the difference between Verify and Usabilla. So if you’re looking for a quick and easy online tool to measure the usability of your design, go to www.usabillla.com

Finally, I just want to state where to find Verify:
website: verifyapp.com
blog (it’s actually on the website): verifyapp.com/blog
twitter: twitter.com/#!/VerifyApp